Last week, we had the pleasure of supporting Senzera, a well-known German cosmetic brand, with their store event in Hamburg, Germany. This wasn’t just any store event - it was an opportunity for guests to experience the unique fusion of beauty and art. Senzera approached us with a creative request: To organize an Aquarell (Watercolor) Painting Workshop as a highlight for their event.
This blog post shares the story of how we collaborated to create an unforgettable event, introducing guests to watercolor painting while celebrating beauty and wellness in a truly unique way. Read on to find out how the workshop unfolded, the role of the talented artist Slata Wießner, and how art made Senzera's store activity an event to remember.
Planning the Aquarell Workshop for Senzera’s Store Event
When Senzera reached out, they were looking for something fresh and engaging to accompany the celebration of their Hamburg location. After brainstorming ways to align their brand’s emphasis on inner and outer beauty with an interactive experience, we agreed on hosting an Aquarell Painting Workshop. Not only does watercolor align with the brand’s elegance and fluidity, but it also offers participants a relaxing, meditative experience—perfect for a brand that focuses on self-care and beauty.
Our next step was selecting the perfect artist to lead this special workshop. Senzera reviewed a selection of artists we recommended, ultimately choosing Slata Wießner, a Hamburg-based painter renowned for her Aquarell techniques. Slata's talent for capturing beauty through delicate brushstrokes and her calm, instructive style made her the ideal fit for the event. Beyond her skill, Slata brings experience as the host of the Unique Art & Lively Watercolor Workshop, a regular event at her studio in Hamburg, making her familiar with guiding participants of all skill levels.
The Creative Process: Designing a Unique Workshop Experience
After choosing Slata, we worked closely with her and Senzera’s team to design the workshop. Together, we selected motives and colors that resonated with Senzera's message: "Beautiful from the inside and outside." This theme became the foundation of the event’s art, representing how beauty and wellness flow from inner confidence and outer care—core values of Senzera.
To complement Senzera's brand aesthetics, Slata prepared a color palette that included soft pastels, delicate pinks, and natural greens—shades that embody the calming, natural beauty Senzera brings to the beauty industry. Slata prepared materials and guidance for guests, making sure each participant would have the tools they needed to create a meaningful piece of art that was both beautiful and personally fulfilling.
The Grand Event: An Artistic, Relaxing Atmosphere
As the store opened, guests were greeted by Senzera’s new, stylish interiors, filled with relaxing music, chilled drinks, and enticing snacks. The ambiance was designed to make everyone feel welcomed and pampered—a hallmark of the Senzera brand experience.
The workshop area became an instant hit. Guided by Slata's empathetic and skilled approach, guests learned the basics of watercolor painting while exploring their creativity. Many of the guests were new to painting, and Slata’s gentle instruction helped them confidently pick up their brushes, encouraging them to express themselves and enjoy the process rather than focusing on perfection.
The theme "Beautiful from the inside and outside" inspired guests to paint with a mindful, introspective approach, considering how art could reflect their personal interpretation of beauty. This combination of reflective and expressive painting resonated well with Senzera’s focus on holistic beauty.
Blending Art with Beauty: A Perfect Balance of Relaxation and Creativity
One of the unique aspects of the event was the seamless blend of art and beauty experiences. While guests could indulge in Senzera’s signature cosmetic treatments, they could also participate in our watercolor workshop. This allowed for a balanced rhythm between active and passive relaxation: Guests could sit back and unwind with a beauty treatment, then switch gears and explore their creative side.
This approach was not only fun but also beneficial. According to research, artistic activities like watercolor painting can help reduce stress and increase positive emotions, complementing the soothing effects of Senzera’s beauty treatments. Guests left with a renewed sense of calm and empowerment—exactly the feeling Senzera wants to inspire.
A Memorable Collaboration
The success of the event lay in the thoughtful collaboration between our team, Senzera, and Slata Wießner. Each guest walked away with not only a finished painting but also a sense of connection to Senzera’s ethos of inner and outer beauty. It was fulfilling to witness the joy on participants’ faces as they proudly held up their artworks, each piece reflecting their personal vision of beauty.
For Slata, the event was also a meaningful experience, as she connected with her students and shared her passion for Aquarell in a unique setting. The event highlighted how art, when paired with the right atmosphere and guidance, can bring out creativity, peace, and even self-reflection in everyone.
The Impact of Hosting Art-Focused Store Events
Hosting events like a watercolor workshop doesn’t just provide entertainment—it creates a powerful brand experience. By offering guests a way to actively participate, learn, and create something meaningful, brands like Senzera can foster a stronger, more personal connection with their customers.
Artistic workshops also add a memorable and shareable aspect to store events, as participants are likely to remember the experience and share it with friends. Social media, too, becomes a natural outlet for attendees to post their creations, amplifying brand awareness. The balance of creativity, relaxation, and the chance to try something new makes events like this one resonate on a deeper level.
Looking Forward
Working with Senzera for their Hamburg store event was a pleasure, and it was gratifying to see how well the watercolor workshop complemented their brand’s philosophy. From selecting the right artist to designing a creative, welcoming space, every detail contributed to an event that celebrated both beauty and self-expression. We look forward to more collaborations like this that bring art and beauty together.
As we wrap up, we extend our gratitude to the Senzera team, to Slata Wießner for her artistic leadership, and to all the guests who brought their creativity to the event. Here’s to more events that inspire, uplift, and celebrate beauty inside and out!
Until next time,
Kat and subcultours